Search Engine Optimization

How to Build Inbound Back Links

on Tuesday, 26 October 2010. Posted in Search Engine Optimization

Link Building

Ways To Build Links

  • Submit To Directories
  • Distribute Articles
  • Submit To Social Bookmarking Sites
  • Write Guest Post
  • Leave Comments On Blogs
  • Exchange Links
  • Post To Topical Forums
  • Write Great Content
  • Submit Your Site To Website Directories
    Not to long ago search engines were not as advanced and people used website directories to find things they are looking for. Now search engines are extremely advanced and directories just do not produce the results that you can get from search engines. However, they still do provide some real value.

    Website directories can provide valuable links to your website if you are webmaster. It is one of the most effective way to build back links to your website. It is also one of the quickest. All you need to do for this is find directories and submit your website for review. All you are required to do is fill out a short form about your website. Then your site will be reviewed before it is accepted into the directory.

    This is an effective link building strategy if you submit to directories that have a high page rank. Page rank is nothing complicated. It is a score that google assigns to each website that reflects its quality. The page rank score is out of 10. A high page rank is anything over 2. Links from page rank 1 directories will not be as valuable as links from page rank 5 directories.

     

    Distribute Articles
    Article distribution has always been one of the most popular and effective link building strategies. It requires some work to write a good article but the return is well worth it. A single article can be worth a couple hundred links. There are thousands of article directories online that you can submit your article too.

    As with website directories you will get more return if you submit your article to article directories with high page rank. An added benefits of article distribution is that while you may be distributing it yourself other webmaster's will be using it in newsletters, ezines, and perhaps on their website creating even more links and spreading word about your website.

     

    Submit Links To Social Bookmarking Websites
    Are you familiar with websites like myspace, facebook, and digg. Those are all social bookmarking websites. Social bookmarking is one of the quickest and easiest link building strategies. You can submit a link to a social bookmarking website in minutes. Those links can also become valuable because there are alot of high page rank bookmarking websites.

    To get a link from a social bookmarking website all you have to do is sign up for a account. A verification email will be sent o your email. After you verify your email you can submit as many links as you want. The links do not have to be approved. This a major advantage. Also you can submit to multiple websites. You could easily compile a couple hundred links using this method in one day.

     

     

SEO Tips

on Thursday, 07 October 2010. Posted in Search Engine Optimization

1. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. Using location in your content like Rochester Mn or Southern Minnesota help to rank you in those area

2. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

3. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

4. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

5. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

6. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

7. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

8. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

9. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.


How to use Keywords

on Tuesday, 28 September 2010. Posted in Search Engine Optimization

How to use Keywords part 1

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages.  Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

  1. clearly describe the purpose and content of your site, and,
  2. allow your site to show up as close to the first results page as possible.

A good position doesn't depend only on your choice of keywords.  It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you.  However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let's start with your homepage.  Look at it carefully and write down the words and phrases that best define your site.  Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them.  That is why, from now on, we will talk about keyphrases, not keywords.  Once you have developed your list of potential keyphrases you are ready for the next step: analyzing the demand and supply for those keyphrases, and choosen the best ones (those with good demand and not enough supply)

 Overture is a popular pay-per-click search engine.  You will then type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time).   However, the relative popularity of each search term will be very similar in other search engines as well.  In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site. 

For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc.  You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords.  Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing "Italian Restaurant" alone will certainly hurt you.  There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.